io is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end "io" is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC). To facilitate connections between businesses and stimulate industry growth "io" organizes numerous events throughout the year – including a high-level international industry ICE (www.ice08.com), monthly case studies/panels and networking events. io represents over 200 interactive digital media companies and stakeholders including game developers, mobile content producers, e-Learning companies, education / training institutions, broadcasters, unions and guilds. For details on "io"'s Mandate click here. Interactive Ontario (io) was known as the New Media Business Alliance (NMBA) for almost six years until March 21, 2007.