JUICE Mobile is an award-winning mobile advertising and technology firm solely dedicated to growing and monetizing the mobile advertising market. JUICE Mobile is a privately held company that was founded in 2010 in response to the rapid growth and adoption of mobile devices. While other firms simply "add" mobile to their online ad offerings, JUICE Mobile creates connected solutions that encompass the best in technology and brands. JUICE Mobile is completely independent which allows us to provide solutions that best serve our client’s needs. JUICE Mobile launched Nectar™ in February 2013 at Mobile World Congress in Barcelona. As the world's first programmatic direct platform built specifically for mobile, Nectar offers both advertisers and publishers an alternative to present day mobile exchanges. Nectar’s vision is to combine the efficiency and scale of real-time buying (RTB) with the control and guarantee of direct buying. Through automation, Nectar reduces the forty step RFP process to five simple steps - completely changing the media buying landscape. Experts at JUICE Mobile possess over 15 years of digital, marketing, social and mobile experience. Notable achievements include winning the Most Promising Digital Media Company at the 2012 Digi Awards and Silver at the 2012 CMA Awards for the Global TV "Touch" phone skipping campaign.