LeanIn is a revolutionary new way for TV and Online video viewers to interact with and discover content that is relevant to them. We incorporate all of the latest advancements in social networking and gaming and deliver them to viewers right inside the video player. Our technology transforms content discovery from: ‘what’s on now?’ to ‘what have my friends been watching?’ and ‘what are they digitally saying about it?’ With LeanIn, viewer interaction is natural and intuitive and provides content owners with tools and incentive programs to reach bigger audiences, in a more meaningful way. Our product is a stealthy toolbar that opens up a whole new dimension of video. It empowers audiences to share, comment, bookmark, and search. Key features include a patent pending video map, a video heat map and a loyalty program with audience competition at its core. People will no longer watch video. They will LeanIn and interact with it.