Lenzr is part of a growing trend of serial photo contest websites that collect and grade user generated content. These contests work, in part, because they foster a two-way dialogue between participants and brands. These days it’s critical for marketers to engage consumers in an open, two-way dialogue. By allowing the public to contribute to marketing campaigns through uploading photos, and voting on the favourite images, campaigns become personal. You can learn a lot about what resonates with your core consumers in a very short period of time based on what they share with you on the site, as well as what they promote amongst their family and friends. IN each and every session we see contest participants transformed into viral evangelists for our client's brands.