Marketing.AI is Content Marketing Software. It provides workflow, audit, and analytics applications that help B2B marketers be more successful with content they publish themselves, such as blog posts, website pages, and social media updates.
The Editorial Calendar software helps you plan your content and production workflow visually, and coordinate your content creators and editors in an intuitive calendar-centric way. It also allows you to publish directly to different CMS, such as WordPress and Hubspot, from one location.
The Content Audit software quickly makes all of your online content available in a dashboard with the addition of a simple tracking code to your site. Once there you can manage all of the individual items/assets/pages and plan how they tie together in a conversion architecture. The system then provides you updates on the performance of each item in general and with specific business demographics. This tells you what content is working and what is not in terms of helping you achieve your marketing objectives.
The Analytics suite segments your audience according to real B2B-relevant demographics and shows you what sources and content drive visitors to your site, what content is driving them to take the actions you want, and what content needs to be improved. It also provides an automated reporting system that will send you alerts and custom reports on companies visiting your site.