Great designs elevates and engages. Synmek is a Toronto based human-centered web development company which focuses on integrative and hollistic approach to understanding and connecting with users. Our methodology combines are mixture of research and design frameworks. Within our design process, we oscillate between tangible and abstract thinking modes, starting with interacting and engaging with people in-person. Through journey mapping and user behaviour profiling, we translate the experience, in alignment to the strategic business objectives, into requirements and features. Great designs excite imagination and enhance human experience. This is also the driving force behind Synmek's innovative approach to web design.