Using Zaptap occurs in two simple steps. First look for the Zaptap tag on a product, then tap your phone on the tag. And voila! You now have enhanced product information including videos of the item in action, user reviews, special offers and coupons, and the ability to share your experiences with your friends—and solicit their advice and feedback—all in real-time. Zaptap is completely free for consumers. The startup's service is currently in a limited beta, open to select retailers. It aims to help retailers by providing them with some of the most specific consumer information ever, going being a simple checking to truly identifying shoppers' needs, wants, and habits.