ZipLocal is the difference between getting advice from the phone book vs. your trusted friends and neighbours. ZipLocal makes it easy to find what you want in the neighbourhood or city you need it… from the most broad to the most specific searches. ZipLocal puts the consumer experience first, from the site design to the relevancy of business search results. Formed in August 2006 from the merger of redCity Search Company and Zip411.net, ZipLocal Inc. (TSX-V: ZIP) is Canada's new online search directory that provides a rich, user-defined local search experience. ZipLocal provides relevant search results from over 1.3million businesses with maps and capability for users to review, rate and tag business listings. ZipLocal is focused on creating the most comprehensive and engaging search experience at the neighbourhood and city-wide level. From small retailer to large national brands, ZipLocal delivers the search results that matter most to the consumer, making businesses more relevant to their lives. Through user-defined search criteria, ZipLocal delivers accurate business listings that convert searching users into paying customers. ZipLocal is the only "made in Canada" local search site to successfully bridge a traditional business directory with the consumer-generated input required to be the next go-to search destination. ZipLocal is the fresh, new, innovative, friendly, focused and inspiring answer to local search. What makes our offering unique? Content: Business listing information provided by advertising clients. Content also exists as user-generated provided by ZipPeople or third-party content provided by partners or reviewers. Local Search: What ZipLocal does better than anyone in Canada. ZipLocal takes traditional search to the hyper-local level by combining Canadian business listings and maps with user input to create the most relevant search experience. Tag: ZipLocal users are encouraged to provide specific keywords or search terms that are most relevant to a business listing, making it easier for all ZipLocal users to find what they want. ZipPeople: ZipLocal registered users who review, rate and tag business listings are called ZipPeople. ZipPeople may be featured with a profile on the ZipPeople page or receive ZipPoints as they are relied upon for their opinions about the bhttp://www.ziplocal.com/usinesses included in the ZipLocal directory.